Social media has become a worldwide phenomenon that’s not going away anytime soon. Facebook alone has over 1 billion users on its network, and many of those users are businesses or services. Social media has become a fantastic way for businesses to intimately connect with both current and potential customers, so if your business isn’t on social media, you’re really missing out! Unfortunately, it is not all fun and games

Several years ago your reputation came from the things you’ve actually said and done, but the online arena has changed everything. The internet may be one of the great modern inventions of open and free speech, but when anyone can say anything about anyone anonymously, the “facts” can become murky. If your name and reputation are important to you and your company, you must stay on top of your online

Not too long ago your web presence wasn’t that big of a deal. If you had a nice-looking website with the proper contact information, that was usually enough to get your company by, but that is no longer the case. The influx of smartphones and more digital marketing means that the majority of potential customers are now going online before anything else to find their goods and services. This means

For past generations, your reputation was reflective of concrete things that you did or said, but that has all changed with the Millennial generation and the introduction of the internet. Millennials were the first generation to grow up with email, text, social media and a number of technological breakthroughs and the first to grow up with an online reputation. Your online reputation is an important aspect of your life now,

Before the days of the internet, you only had to deal with the direct consequences of a public relations mess or reputation crisis. That’s not the case anymore. Even a small crisis will affect the public’s perception of who you are and what your business is all about. It can also affect your name or company’s search results when people look for you online. Let’s look at why this is